Global Hotel Alliance announced the alliance with NH Hotel Group, and merged the NH Rewards loyalty programme with ‘Discovery’ in 2022.
With this, it will be establishing Discovery as one of the 10 largest loyalty programmes in the hospitality sector, with more than 900 participating hotels in it.
The three brands join NH Hotels, NH Collection and how it operates more than 360 hotels in 30 countries, which primarily in Europe and South America.
NH Hotel Group is majority-owned by Minor Hotels, a Bangkok-based operator of more than 160 hotels and also a shareholder of Global Hotel Alliance.
The announcement comes as Global Hotel Alliance is preparing to launch a redesigned version of its Discovery programme during the fourth quarter of 2021.