Taj Named Strongest Hotel Brand In The World

Over a century old Indian Hotels Company Limited (IHCL), parent company of Taj Hotels, named the Strongest Hotel Brand In The World by Brand Finance. Brand Finance is considered the leading brand valuation consultants. The report, titled “Hotels 50 2021”, recognises the strongest hotel brands across the world.

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient inspite of the challenges posed by the ongoing pandemic. Global travellers have relied upon and tested brands in different ways and Taj has emerged on top.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.   

“This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavour to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.” said Puneet Chhatwal, MD & CEO, IHCL.

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