The New York Times Top Ten Business Books 2021

It is time to ready your reading list in 2021. Here are top 10 business books for entrepreneurs, managers, and creative professionals. 

How To Avoid A Climate Disaster by Bill Gates

In this book, the author Bill Gates gives us a clear-eyed description of the challenge we face. He not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal.

Gates also describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions, suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise.

Buy it here: https://amzn.to/2PHqDh5

Atomic Habits by James Clear

No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

In this book, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

Buy it here: https://amzn.to/3t1hWfS

Believe It by Jamie Kern Lima

In the book Believe It, the author Jamie Kern Lima shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

Buy it here: https://amzn.to/31ZMvql

Nomadland by Jessica Bruder

On frequently traveled routes between seasonal jobs, Jessica Bruder meets people from all walks of life: a former professor, a McDonald’s vice president, a minister, a college administrator, and a motorcycle cop, among many others―including her irrepressible protagonist, a onetime cocktail waitress, Home Depot clerk, and general contractor named Linda May.

In a secondhand vehicle she christens “Van Halen,” Bruder hits the road to get to know her subjects more intimately. Accompanying Linda May and others from campground toilet cleaning to warehouse product scanning to desert reunions, then moving on to the dangerous work of beet harvesting, Bruder tells a compelling, eye-opening tale of the dark underbelly of the American economy―one that foreshadows the precarious future that may await many more of us. At the same time, she celebrates the exceptional resilience and creativity of these quintessential Americans who have given up ordinary rootedness to survive. Like Linda May, who dreams of finding land on which to build her own sustainable ‘Earthship’ home, they have not given up hope.

Buy it here: https://amzn.to/3fJxL7k

Dare To Lead by Brené Brown

Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: 

How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? So, in this book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love.

Buy it here: https://amzn.to/3mrZFGn

Thinking Fast And Slow by Daniel Kahneman

Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Buy it here: https://amzn.to/3dDGzsQ

Extreme Ownership by Jocko Willink and Leif Babin

Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership at every level is the most important factor in whether a team succeeds or fails.

Detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

Buy it here: https://amzn.to/3dBAhtC

Radical Candor by Kim Scott

You don’t have to choose between being a pushover and a jerk. Using Radical Candor―avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy, you can be kind and clear at the same time. Radical Candor is about caring personally and challenging directly, about soliciting criticism to improve your leadership and also providing guidance that helps others grow. It focuses on praise but doesn’t shy away from criticism, to help you love your work and the people you work with.

Buy it here: https://amzn.to/3mqxeZa

I Will Teach You To Be Rich – Second Edition by Ramit Sethi

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you automatically. Best of all, spend guilt-free on the things you love.
 
Ramit Sethi has been updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works. I Will Teach You to Be Rich will show you:
• How to crush your debt and student loans faster than you thought possible
• How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
• How to talk your way out of late fees (with word-for-word scripts)
• How to save hundreds or even thousands per month (and still buy what you love)
• A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
• How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
• The exact words to use to negotiate a big raise at work

Buy it here: https://amzn.to/3t3DHMo

Outliers by Malcolm Gladwell

In this book, Malcolm Gladwell takes us on an intellectual journey through the world of ‘Outliers’-the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. 

Buy it here: https://amzn.to/3wBYgS0

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