American Food Fiesta Goa, 2016 is scheduled between September 16 to 22, 2016.
US Government’s Department of Agriculture in India and Forum of Indian Food Importers (FIFI) have partnered together to do the first ever HORECA food and beverage festival in Goa. The objective of the promotion is to highlight high quality U.S. origin food and beverages like Washington apples, Californian Almonds, American cranberries, pecans, BBQ sauces, pop corns, tofu, sauces, dry pea and lentils, and many others.
Nine premium five start hotels and restaurants are working in association to create ‘Grand American Food Fiesta’ and have developed exclusive menu using U.S origin products in fusion with Indian ingredients. Celebrity Master Chef Bill Marchetti along with the team of chefs from partnering joints has prepared an exclusive menu and said, “the concept of fusion is getting global and as a chef it gives me immense pleasure to create menu using high quality American Ingredients.”
Tom Vajda, serving as Consul General at United States consulate in Mumbai might attend the event to promote the culinary diplomacy between two countries. Mr. Adam Branson, Senior Agricultural Attaché, Office of Agricultural Affairs, at United States consulate in Mumbai was present at the launch event to support the U.S. agricultural goods. Mr. Branson did visit all the partnering restaurants and personally extended his gratitude towards all participants.
In a goodwill message, Mr. Amit Lohani, Founder Director, FIFI welcomed visitors to the event and said that they have reached out to over 45,000 consumers via this event and are expecting interest from retailers, hotels, restaurants, service providers, and consumers. He also, said that he is pleased to note the growing trends in the industry and interest in Indian market from countries like United States of America, which clearly indicates growing interest in international food category. He also thanked FIFI members and US cooperator representatives and said this event will not have been possible without their active participation.
At A REVERIE – by Aakritee and Virendra Sinh,