Tee to the Top

Golf  indeed is a great way to seal deals and bring some life into those yawn-inducing long meets. Executive Traveller helps you plan your perfect business meeting… over golf.

Plan It Well
The event must be planned well in advance. You should identify the maximum number of attendees. However planning a full course might be a bad idea. Just because an 18-hole course will handle 144 golfers does not mean you want that many! For fund raisers, this point can be debated as you want to raise the most money possible through the most people. But for business meetings on the course.

Course Matters
While choosing your golf course location, it’s important to consider travel time to and from the course. The closer to the community where your guests live, the more likely your event will have a successful turnout.

The Finer Details
After you’ve confirmed with your golf site that the dates and times you desire are available, you should create your agenda. The most important aspects you want to include are: event registration, welcome address/business meeting, lunch, practice time (either on the putting greens or at the driving range), a shotgun start, cocktails/hors d’oeuvres, and an awards ceremony, should you choose to have one.

Don’t Forget the Bites
Providing food and beverages at a golf event is immensely important because golfers get really hungry! A continental breakfast buffet can give them the fuel they need before heading out on to the course. Boxed lunches with a variety of sandwiches can be distributed on the course during play. Be sure to keep the beverage cart fully stocked with snacks throughout the day.

Focus On Business
Highlight the business meeting itself, as this is the reason your guests are attending. To keep focus on the business content, have the hosting executive deliver welcoming remarks or the company CEO provide an update.
Contests Galore
After you select your tournament format (the most popular choices are usually Scramble or Best Ball), add some contests and prizes for incentive! Your players will enjoy the friendly competition in trying to win the longest drive or closest to the pin and the host company can offer corporate gifts to the winners.

Budget Blues
Always confirm your budget, including expenses for green fees per person, food and beverage, tournament prizes, speaker honorariums, promotional materials and products, and gratuities. Winding up short on cash can often destroy all the goodwill created by the event.

Invitations Matter
Once you’ve finished your planning, it’s time to invite your guests. Online event registration forms are becoming more popular for golf meetings. Include all pertinent information for your RSVP as well as requests for golf club rentals and handicap information, if available. As your RSVPs come in, you can then determine the pairings for the final foursomes. Include a corporate host player in each foursome to maximize the golf meeting experience.

Share this post

Leave a Reply

Your email address will not be published.

scroll to top