iCloud Has A Silver Lining

Apple has unveiled the iCloud service, which allows wireless synchronisation of music, contacts, mail, calendar entries, photos and other files across devices like iPhone, iPad and Wi-Fi-capable iPod.

It is poised to revolutionise digital music because with the iCloud, a song need be bought just once from iTunes for it to be available on up to 10 devices. A $24.99-a-year service called iTunes Match will scan a computer’s hard drive for music files that have been converted from CDs, and songs that are available in the iTunes store will be automatically added to the iCloud locker. Reportedly, Apple is in talks with Sony, Universal, EMI and Warner Music to implement this. Apple’s $1 billion data centre in North Carolina will be the backbone of the service. The service will also back up data when devices are plugged to a wall charger. iCloud will be available as a free download when Apple releases the improved iOS 5; it offers 5 GB of free storage for mail, documents and backup, without counting music, apps, and books purchased from Apple. The iCloud replaces the $99-a-year MobileMe service, which CEO Steve Jobs said at the launch, “was not our finest hour”.

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