Vertu Launches Contemporary Smartphone

Vertu is synonymous with luxury and the phones manufactured and sold by the company are posh, classy and yes, very expensive. However, despite being chic and pricey, they haven’t been regaled for being technically advanced. There are about to change all of that with the launch of the Vertu TI.

FeaturesVertuSmallVertu, the UK-based manufacturer and retailer of luxury mobile phones, has launched Vertu TI, a new contemporary Android powered Smartphone. The phone is based around a titanium case that makes it sturdy, yet doesn’t compromise on elegance and is light-weight. Vertu TI also uses leather accents and has a 3.7 inch sapphire crystal screen. Reportedly four times stronger than other Smartphones, the sapphire crystal makes the screen scratch proof and heightens its impact resistance. The Vertu TI’s titanium case is about five times stronger than other Smartphones, deforming less than 1mm when a 500NM force is applied.

Despite the focus on strength and protection, design cues have not been compromised. The phone combines distinctive Vertu design cues, such as the ceramic pillow and exposed watch screws, with a clean overall look.

While Vertu never holds back on the aesthetics, avid Smartphone users and tech bloggers have complained in the past that the same amount of focus is found missing when it comes to technical compliance and features. This time around though, there is a marked difference in the software, processor and storage. The Vertu TI is powered by Android 4.0 (Ice Cream Sandwich) and has 1.7GHz Snapdragon S4 processor. An 8 Megapixel camera (with auto focus and LED flash), 1.3 Megapixel front facing camera and 64GB of internal storage add to it. The audio is also good. It has 11X15 mm rectangular drivers, that are acoustically integrated into the body of the phone to maximize frequency response. You are likely to hear a symphonic sound output from the phone’s speakers.

A new feature of Vertu TI is the “Vertu Ruby” key, which enabled the user to access a number of services available for Vertu customers any time. These services include Vertu Certainty, which helps in data protection, Vertu Life, which provides customised information and of course, Vertu’s famous Concierge Service.

Speaking about the new phone, Massimiliano Pogliani, Vertu’s Global Chief Marketing and Communications Officer, said, “Vertu TI is the most rounded product that we have ever designed. The new Android platform and elegant physical presence combined with Vertu’s renowned curated benefits and services deliver a unique and exceptional proposition.”


Vertu’s Head of Global Design, Ignacio Germade explained the importance of the phone, “Vertu TI is a pivotal product for Vertu. It is where the timelessness of Vertu design meets contemporary technological elements. Long-standing Vertu customers will appreciate the style, the weight and the materials while those yet to experience Vertu products will engage with the clean, elegant lines, superior feel and contemporary operation.”

Like other Vertu phones, the Vertu TI too is quite astronomically priced. The Titanium Black Leather version costs Rs.6,49,995, the Titanium Black Alligator costs Rs. 8,74,995 and the Black PVD Titanium Red Gold Mixed Metals costs a whopping Rs. 13,99,995. Another variant, the Titanium Pure Black will also be launched soon. The phone is available only at limited purchase points in India (Popley La Classique in Mumbai). The Vertu TI is likely to remain an object of desire for a large number of Smartphone users due to the pricing. Despite having a niche consumer base (celebrity customers being Madonna, David Beckham and Karan Johar), Vertu reported an increase in their global sales turnover in 2012.

Design Specifications:

  • Titanium casing (grade 5)
  • 3.7” Sapphire crystal capacitive screen
  • Leather
  • Scratch-proof glass
  • Available in black/gray

Technical Specifications:

  • Android 4.0, Ice Cream Sandwich OS
  • Qualcom Snapdragon S4
  • Dual Core 1.7GHz processor
  • 64GB internal memory
  • 8MP rear camera / 1.3MP front camera
  • 1080p Video Capture
  • Secure NFC
  • Tap to pay
  • Full/Micro/Nano SIM capability
  • 2G and 3G ready
  • Accelerometer and proximity sensors



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