Dress the part to act the part. A video conference poses a greater challenge than many of us would have imagined just a year ago. No matter what you think, understand that you are being watched and judged for your appearance on Zoom, just as you would be face to face.
So we need fashion tips on dressing for Zoom.
So we turned to our favourite source for all matters sartorial – mikadopersonalstyling.com. Much of what we have here is their advice.
Respect Formal Clothing
Formal clothes give us confidence and make us productive. This is why we dress for work. Behaviour specialists have noticed that when you dress formally, your behaviour follows suit (no pun).
Smart Casual is not too casual
There’s a category of attire called smart casual. This is great to meet office colleagues or in informal meetings. You look sharp and yet you’re rocking an easy vibe. You look approachable and yet you look like you respect those you are meeting with.
Smart casual for men
Shirt (with collar) and jacket without a tie is a perfect example of bringing your formal look down a notch while still looking professional. Leave t-shirts and tank tops for off-duty hours. Even if you are employed by a more casual company, these types of shirts give the impression that you are too comfortable.
That said, there is a case for the more formal look. Read, suit and tie (although dress pants are optional since nobody will be the wiser). It’s important to know when it’s standard protocol to knot-up with certain clients. You should get the tie on when speaking on panels, in board meetings, or to investors — in these cases some respectful formality will not go unnoticed. Don’t give people the opportunity to see you as anything less than serious and capable.
On camera business dressing for women
Blouses or sweaters are perfect on-camera options for maintaining your professional image while still feeling comfortable at home. If you have opted for styles that would usually be tucked into trousers, do the same and tuck them into your bottoms you are wearing that are not visible during the meeting.
V-neck tops are very flattering as they make you look slimmer and taller, especially when the bottom half of your body isn’t able to create visual balance in the frame.
Hair and makeup can remain clean and simple but should not be overlooked. Your features appear differently on a computer screen than they do in person. Some concealer and mascara, plus a brush of your hair, may be all you need to be camera-ready and will help you feel your best as your face takes center stage.
Colour is vital and wearing flattering colours important for you to look healthy on screen. This is your cue to offer a Colour Analysis session – especially if you can do this virtually. If you are in a team meeting, then wear a strong or bright colour from your palette. This is to help you stand out from the crowd.
Wear some! A fabulous necklace can draw attention to your face and fill a neckline. However, avoid anything too big, bright or shiny as it might look strange or out of proportion in a tiny screen. Conversely if the beads are too small they could pixelate on camera.
Earrings can bring a focus to your face. This is especially important if you have short hair. However, avoid big, excessively dangly earrings as they will become a distraction. I would also avoid lots of bracelets as these can be noisy if you move your hands around when you are talking.
If you wear glasses make sure that they sit on your face correctly. Avoid having reading glasses perched on the end of your nose. You may need them when reading or writing something on your desk. But when you look up, the viewers won’t actually be able to see your eyes. And please make sure the lenses are clean.