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Accor outlined its comprehensive strategy for India, which will see it operating 6 unique brands throughout the country by years end. Sofitel, Pullman and Formule1 brands will debut in India this year.

Denis Hennequin, CEO for Accor during a visit to India said, “Accor is excited about the growth prospects in India and where we are taking a multi segment approach to the market. This will see Accor participate in the upscale and luxury segments while developing strongly in the budget and mid-scale segments. With the debut of the Sofitel, Pullman and Formule1 brands this year, Accor will be the only international hotel company in India with such a comprehensive strategy and brands covering all segments from luxury to budget.”

Pullman offers business travellers environments that are designed as comfortable, inviting spaces for meeting and interacting. Located in leading regional and international cities and exclusive resort destinations, Pullman delivers a wide range of customized services and innovative technologies and a fresh approach to meetings and events. The Pullman brand will first open in India in quarter three this year with the opening of Pullman Gurgaon. This 284-guest room upscale hotel will provide extensive meeting and event facilities with 13 meeting rooms, three restaurants and extensive leisure facilities. Three additional Pullman hotels are committed in India, including at Delhi International Airport in 2012.

Commenting on the Pullman brand’s forthcoming hotel opening in India, Michael Issenberg, Chairman and Chief Operating Officer – Accor Asia Pacific said “India today is one of the world’s most exciting growth markets with strong demand across all segments. Accor is evolving and expanding its business in India with a bold growth strategy. The introduction of the Pullman brand is part of this strategy to strengthen our portfolio to forge distinctive, powerful and complementary positions across the various segments.”

Ideally located in the corporate satellite city of New Delhi, Pullman Gurgaon Central Park presents a fresh approach to upscale Indian accommodation. Featuring 285 rooms and suites, Pullman Gurgaon Central Park offers amenities and innovative services to meet the highest standards of professional practice aligned to the brand’s three pillars: convivial hospitality, tranquillity and connectivity.

“Positioned in the upscale hotel category, with smart use of technologies and distinguishable service differentiators, Pullman hotels provide an extensive range of tailored services with access to groundbreaking technologies. We believe Pullman Hotels will enable Accor to participate in the fast paced growth being experienced in the business and MICE (meetings, incentives, conferences and events) segment in India,” said Jean-Michel Casse – Senior Vice President Operations Accor India

Excited about the forthcoming opening of India’s first Pullman hotel, Scott Davies, General Manager, Pullman Gurgaon Central Park said, “Pullman hotels are conceived for welcoming and engaging hospitality, providing a complete array of personalized services and innovative technologies. High speed broadband internet connectivity is assured to all visitors across every zone in the hotel. We accord special attention to ensure flawless success for meetings, seminars and events at our hotels. In an entirely novel approach, the Pullman ‘Co-Meeting’ concept assures the services of an IT Solutions Manager in addition to a dedicated Event Manager role. We look forward to surprising our guest with enticing cuisine that draws on the best of international classics and national or regional culinary specialties.”

The Pullman hotel brand has experienced extraordinary growth in the Asia Pacific region since it was officially launched in the region in early 2008. Today Accor operates 18 Pullman hotels and resorts throughout Asia Pacific and has a further 27 Pullman hotels committed to development. The brand has one of the regions fastest growing upscale hotel networks. 100 Pullman hotels and resorts are anticipated for Asia Pacific by 2013

Sofitel will debut with the opening of Sofitel Mumbai BKC (Bandra Kurla Complex) in the third quarter of 2011. This luxury hotel will feature 302 guest rooms, four dining outlets, eight meeting rooms and extensive leisure facilities including So Spa – a signature spa concept only found in Sofitel hotels and resorts. Sofitel luxury hotels and resorts around the world epitomize French elegance and today consists of a network of 121 hotels throughout 39 countries. An additional Sofitel is committed for Mumbai and scheduled to open in the Mulund area in 2015.

Formule1 is destined to become the benchmark for budget hotels in India, following the opening of the first two hotels in Pune and Noida in the fourth quarter of this year. Formule1 offers comfortable and affordable accommodation and in India will deploy the brands recently developed new guest room concept. This contemporary, award winning and efficient guest room design promotes well-being in a space that is flexible and cozy. Ten Formule1 sites have been secured throughout the country today. Today in India, Accor operates nine hotels, the latest of which is ibis Mumbai Airport which opened last month. Between now and the end of 2012, Accor will open 21 additional hotels taking the network to 30 hotels by this time.

Accor has commitments for 62 hotels in India and remains on track to achieve it’s previously

announced ambitions of 90 hotels in the country by 2015.

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