Berggruen Hotels Targets Single Lady Business Travellers

Funded by a US-based private equity firm, this hospitality chain is now focussing on women business travellers.

They plan to invest over Rs 600 crore by creating 30 new properties across India by 2015. Sanjay Sethi, Managing Director and CEO of Berggruen Hotels said, “The quantum of the single lady traveller is currently between 8-10% (of the visitors’ profile) in the country. With the number of female executives and women business travellers on the rise, the proportion is expected to touch 20% in the next five years. We need to be ready for this changing trend.”

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