Concept Hospitality All Set to Expand Portfolio


With the Green Trend percolating across the industry, eco-sensitive hospitality gets a boost with the flagship brand, Fern, embarking on an aggressive expansion strategy.

Concept Hospitality, the hotel company which manages independent brands for various owners such as Rodas Hotel, Mumbai, The Wall Street, Jaipur and The Floatel, Kolkata, in addition to owning, developing and franchising the brand, The Fern Hotels & Resorts, is kicking their expansion plans into high gear with an agenda to double their room inventory of 1246 rooms pan India by 2013. The Fern, whose environmentally friendly hotel practices have earned them an Ecotel Certification by HVS, will add 15 more hotels across the country under its banner in 2012-2013. New properties are being planned at Gurgaon, Chennai, Kolkata, Tirupur, Rajkot, Guwahati and other locations.

“We are confident that the strong booming Indian economy available now is the best business climate any hotelier can hope for and that The Fern will soon become a trademark for environmentally sensitive hotels across India. The company is actively on the look out for new management opportunities and is focusing on becoming the leading management oriented Hotel Chain in India within the next few years”, said the Chairman & Managing Director of the group, Param Kannampilly.

With the opening of its 78-room four-star Fern Residency in Chembur and a 120-room five-star property in Goregaon, both in the suburbs, the company’s room inventory in Mumbai is set to double to over 400 from the current 212 rooms that are operational in the city. As a part of this expansion, Meluha The Fern, Mumbai located in Hiranandani, Powai will also open a fine-dining continental restaurant called ‘Magnolia’. The company will also open an 80-room hotel in Pune by October 2012. Located in Pimpri, it is currently under construction with the brand and category yet to be decided. Apart from this, the Fern Hotels and Resorts brand has also acquired the management contract for an existing property, The Citadel Bangalore, which is renamed as The Fern Citadel Hotel Bengaluru.

Resource:

Concept Hospitality Pvt. Ltd

7th Floor, Raylon Arcade Kondivita, Andheri (East), Mumbai – 400 059

Phone: (022) 4263-7777

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