Deepa Misra Harris is Senior VP Sales and Marketing for Taj Group Worldwide

Taj Group has promoted Deepa Harris to the position of Senior Vice President, Sales & Marketing, formerly held by Ajoy Misra. After 31 years with Taj Hotels, Misra is joining Tata Global Beverages, part of the hotel company’s Tata Group parent, as Deputy CEO and Executive Director, on the board.

“We are sorry to see Ajoy leave Taj Hotels after his many years of dedicated service. He led many key initiatives, including our recent brand architecture restructuring, and brilliantly supported our aggressive worldwide brand expansion. He is a tremendous leader, mentor and colleague,” said Raymond N. Bickson, CEO and Managing Director, Taj Hotels.

“Fortunately, while Ajoy will continue to make important contributions within the Tata family of companies, Deepa, his extremely talented former marketing team colleague, is well able to successfully lead and enhance our critical hotel sales and marketing programs in India and abroad. I am excited to see her increase her imprint on our activities around the world. She will continue to help the department achieve new heights as a strategic powerhouse and deliver brand recall and relevance among all audiences that meet or surpass the outstanding results we see today,” Bickson added.

In her new role, Harris will report directly to Bickson and oversee all sales and marketing initiatives for Taj Hotels worldwide. This includes 109 hotels around the globe under four brands: The Luxury brand of 27 hotels under Taj Hotels Resorts and Palaces which includes the flagship, Taj Mahal Palace in Mumbai, city hotels across key metros, three hotels in the U.S., Taj Safaris and authentic royal palaces in India; 23 Vivanta hotels and 10 Premium properties under upper upscale brand in India and beyond; 25 Gateway Hotels and Resorts with its footprint across India and South Asia and 24 Ginger’s, India’s Value brand.

Previously Vice President of Marketing, Harris has spent 28 years with Taj Hotels. She is the only specialist to have served separately as Vice President of Sales and also of Marketing before taking the lead job to oversee both functions. Having worked across all functions, she has played an integral role in Taj growth in all markets of Indiaand abroad, including the roll-out of the new Vivanta by Taj and Gateway brands. She serves on key industry boards, including PATA, Experience India (the India Ministry of Tourism’s private/public think tank partnership), the Luxury Marketing Council of India, and on the marketing advisory board of directors for Leading Hotels of the World.

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