Destination NSW Chief Executive, Sandra Chipchase, announced the appointment of Paramjit Bawa as the inaugural manager of its new India office based in Mumbai. The Mumbai office will be the seventh in Destination NSW’s network of international offices and will manage the development of Indian inbound tourism to NSW. Chipchase said Bawa’s knowledge and experience in the international tourism sector will be a great asset to Destination NSW, coming from his most recent role of six years as Regional Manager of VisitBritain’s Indian and Middle Eastern operations.
“This appointment is a major commitment to boost our direct involvement in this important market,” Chipchase said. “I welcome Mr Bawa to the Destination NSW team. His contribution in the Indian market will be crucial in achieving our target to double overnight visitor expenditure in NSW by 2020.
Bawa will work closely with airlines, travel trade, media and business event organisers to keep Sydney and NSW top-of-mind for holiday visitation. He will also be representing Business Events Sydney to promote Sydney as a preferred destination for meetings, incentive, travel reward program, conferences and our key exhibitions. He has over 20 years’ work experience in tourism, export, marketing, business development and general management. He speaks four languages and has a Commerce degree and MBA in International Marketing. He will take up his new appointment in the Mumbai office in July.