Dubai Airport First in the Middle East to ‘Hire’ Virtual Assistants

Dubai Airport has brought on board four bilingual ‘virtual assistants’ at Dubai International to communicate important travel information to the 50 million plus passengers that pass through the airport each year. The state-of-the-art digital signage solutions use the very latest in rear-projected audio-visual technology to create the illusion of a real person, conveying helpful messages. It makes Dubai International the first airport in the region to use the technology.

The virtual assistants, which have been created by leading queue management specialist Tensator, cheerfully greet and engage with the airport’s passengers in order to provide them with information on the preparations they need to make prior to entering the security screening and immigration areas. The use of this innovative technology is set to improve operational efficiencies and enhance the customer experience at Dubai International by reducing wait times in key areas near security screening points.

Commenting on this, Sujata Suri, Vice President, Service Development for Dubai Airports, said: “As a customer-centric company, we realise that it is essential, amid all the ongoing growth and expansion, that we make the journey through our airport as quick and pleasant as possible. Just like Dubai International, the virtual assistants work 24/7 and will play an important role in helping us to achieve that goal.”

The use of the four virtual assistants, which have been installed for a three-month trial period, will help to ease the passenger journey by delivering guidance before and as they pass through departures and transfers areas.

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