Ethihad Goes All Out For Its Guests

Etihad Guest, Etihad Airways’ loyalty program, is offering its members a new way to convert their Etihad Guest Miles into cash to spend anywhere, anytime. This is delivered through PointsPay, an exclusive, real-time transaction solution that gives Etihad Guest Members unlimited freedom to spend in-store or online at millions of outlets worldwide. Members simply use the PointsPay application (available now as an iPhone app and shortly also via the PointsPay website) to exchange their Etihad Guest miles for funds to be added directly to their PointsPay Visa prepaid card before using the card either in-store or online. For online shopping, they don’t even need a physical card, as the system produces a Virtual PointsPay Visa card for them to use directly on the web. The PointsPay application is safe to use as it incorporates robust security standards including automatic information encryption, password protection and notifications whenever miles are converted to credit. Before the end of January, all existing Etihad Guest Members will be given the opportunity to be selected to be amongst the first group of members accessing this new feature. More and more members will be given access to the application over the course of the first quarter of 2012, with the application being available to the entire membership by the end of April 2012.

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