Etihad Airways launched BusinessConnect in India, a new loyalty programme for Small and Medium Enterprises. Etihad BusinessConnect is a free programme, similar to Etihad Guest, and rewards company loyalty with benefits including free flights, upgrades, and many other items available through the online rewards shop.
Neerja Bhatia, Etihad Airways’ General Manager India, said: “We are pleased to offer BusinessConnect to all our business customers in India. The loyalty programme will provide an excellent reward system for individuals as well as the businesses they work for.”
The scheme is open to any registered businesses in India, and between two and two hundred employees can be registered under one BusinessConnect account. Management of the account is also in the hands of the business itself, with a designated administrator to oversee accrual and redemption, and with 24-hour online access, maintaining the account is kept simple and flexible. By registering with BusinessConnect, Etihad will also credit the company account with a percentage of each individual’s miles, allowing the business to build its own bank of reward miles.