Sheraton Hotels & Resorts Worldwide and its owners have invested $120 million to roll-out its new fitness program…
…that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior in association with Core Performance, developed by Athletes’ Performance, the global leader in performance training, nutrition, and physical therapy. This alliance marks the first time that Core Performance is partnering with a hotel company to create customised training and nutrition programs for travelers. All Sheraton Hotels around the world will feature Sheraton Fitness by end of 2011. Guests will experience the holistic Sheraton Fitness program through multiple touch-points during their stay that incorporates four fundamentals of optimal performance: mindset, nutrition, movement and recovery:
First Class Fitness Centers: Core Performance has developed a state-of-the-art gym experience tailored specifically to the needs of frequent travellers. They feature time-efficient training programs – 20 to 30 minute “themed” workouts – designed by Core Performance to work with busy travel schedules.
Healthy Dining: Core Performance nutritionists worked with Sheraton to create healthier dining options for both in-room dining menus and hotel restaurants.
Guest Room Workouts: Guests can also train like a pro in the privacy of their room. Guests can access four 30-minute Video-on-Demand workouts, and get nutritional or wellness tips through Starwood Preferred Guest TV. Guests can also order a complimentary “workout in a bag” including workout cards, workout mat, foam rolls, resistance band and massage stick — to be delivered to their room.
Online Training, After Check-Out: Guests can access Sheraton Fitness online at Sheratonfitness.com. This allows guests to download workouts and follow the Core Performance programs both at home and on the road. A free three-week trial to the online training provides customised training regimes based on guests’ goals is also available.