Recognising that it’s often the friendly gestures that are most appreciated by business travellers after a long day on the road, Starwood Hotels & Resorts Worldwide, Inc.’s Four Points brand launched “Friends of Four Points” globally on July 16. During the three-month promotion, from mid-July through end of September, all guests checking in at any of more than 160 Four Points Hotels around the world on Mondays through Thursdays will receive a Friends of Four Points “token” for a free perk. The token will be valid for one of four offerings, including a “buy one get one free” Best Brew, free dessert, specialty coffee or tasty appetiser. Guests can redeem their token during their current stay or during a future stay at any Four Points location through the end of year.
Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood, commented, “At Four Points, our guests appreciate honest value and genuine service.” He continued, “This new initiative reinforces the fact that we see our guests as ‘Friends of Four Points’ and that we’ll do everything we can to make them comfortable on the road.”
The brand is celebrating the start of the Friends of Four Points promotion with a Friends of Four Points Global Scavenger Hunt. A series of five, oversized Friends of Four Points tokens will be hidden at Four Points hotels across the globe, with clues posted daily on the brand’s Friends of Four Points Facebook tab. The first person to find the token at each location will win a fantastic three-day trip to any Four Points hotel of their choosing around the world, including complimentary airfare, hotel stay and spending money.