Jet Airways Hosts ‘Up, Close And Social’, A Unique Social Media Engagement Initiative For Its Facebook And Twitter Fans

Jet Airways, India’s premier international airline, as part of its social media engagement, recently conducted an exclusive event – ‘Up, Close and Social’. 31 winners of the “My Most Enriching Experience with Jet Airways” contest from different cities were hosted in Mumbai at the airline’s aircraft maintenance facility (hangar), on June 16. This one of a kind initiative by Jet Airways was conceived with the aim of engaging with the airline’s Facebook and twitter fans. It was an opportunity where fans experienced a unique transition from the virtual to the real world.

During the half-day meet, fans were provided with rich insights and information on aircraft maintenance and operations through audiovisual presentations by Jet Airways engineering experts. The event also presented an exclusive view of the fascinating world of aircraft maintenance with a tour of the engine, structure, wheel & brake and seat shop.

Apart from getting a chance to explore the aircraft interiors, engines, cargo hold and landing gear, each guest was given the opportunity to visit the cockpit of a stationary Boeing 737 aircraft and learn first-hand by its technology, instruments and various features.

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