Starwood Hotels & Resorts Worldwide opens its fourth Aloft Hotel in India, at Zirakpur, Chandigarh, in partnership with Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix. Located on the Ambala – Chandigarh National Highway at Zirakpur, the hotel features, forward-thinking technology and a vibrant, social atmosphere. The hotel also offers a meeting space called tactic and a state-of-the-art fitness space called re:charge. Guests can grab a drink with friends at the re:mix lounge or w xyz bar and de-stress at splash, the outdoor pool.
“After the successful launch of three hotels in India, we are very thrilled to unveil our fourth Aloft hotel in India. India is an extremely important market for Aloft and the perfect match for the energy and vitality of the brand. The brand is all about the tech-savvy early adopter and we are excited to connect with India’s Gen Y-minded travelers and provide them with a hotel experience that matches their very forward-thinking sensibilities”, said Dilip Puri, Managing Director India and Regional Vice President South Asia, Starwood Asia Pacific Hotels & Resorts Pte Ltd. “We see a huge opportunity for this brand in India and will therefore continue Aloft’s ambitious expansion with the opening of Aloft Ahmedabad, SG Road, later this year, a second Aloft Hotel in Bangalore, Aloft Bengaluru Cessna Business Park, and an Aloft Hotel at the Delhi International Airport Limited (DIAL) in the near future,” he added.
Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood, agreed. “Aloft has earned a fiercely loyal following across India, and fans of the brand keep asking us to expand to more cities. So the opening of Aloft Chandigarh is especially exciting for us,” he said. “Indian travelers have told us how much they appreciate Aloft’s urban-inspired design, smart technology, and social vibe, and we’re looking forward to developing an even bigger presence in India.”