Le Méridien Hotels & Resorts recently announced a significant growth pipeline with nine new hotels expected to open within the next 12 months. Since its 2005 acquisition by Starwood Hotels & Resorts, both Starwood and its hotel ownership groups have transformed Le Méridien into a contemporary, design-led lifestyle brand. Le Méridien, which at the time of its purchase offered a strong international complement to Starwood’s then primarily North American holdings, continues to provide opportunities for new deal signings and conversions in both emerging and established markets, respectively.
“Starwood is seeing increased interest in Le Méridien among owners, especially around conversions,” said Simon Turner, President of Global Development, Starwood Hotels & Resorts. “Le Méridien is benefiting from growing brand recognition and deal signing momentum around the world, and the brand’s long-established global presence remains a competitive advantage.”
Over the past seven years, Le Méridien has undergone a full transformation, including a comprehensive portfolio review as well as a re-development of its brand strategy, marketing approach and service culture training. With the strongest portfolio and performance levels in the brand’s history, Le Méridien has had more new hotel deals signed in the past year than in the previous four years combined.