Mumbai Dabbawallahs To Send Million Dollar Memo

Tourism Queensland’s global marketing campaign, the Million Dollar Memo, has announced its association with Mumbai Dabbawallahs, in partnership with Thomas Cook India, to promote its message to corporates and workplaces. 100,000 office goers will now receive a Million Dollar Memo in their dabbas, encouraging them to compete for one million Australian Dollars worth of incentive travel experiences to Queensland, Australia. The competition will primarily target the key decision makers and influencers within the domestic and international companies who reward their staff through incentive travel programmes.

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