‘Showcase Canada Asia-2012’ a Great Success

The Canadian Tourism Commission recently hosted Showcase Canada Asia – 2012, the annual marketplace showcasing Canada from coast to coast to key buyers from China, Japan, Korea and India.

The event which has a proven format of pre-scheduled appointments and networking events, allowed Canadian sellers to meet with buyers from China, Japan, Korea and India in an intense business-to-business marketplace.

As the brand continues to build on the success of Showcase Canada Asia 2011 in Busan, Korea, the focus continues on efforts to excite and intrigue not only existing but new potential operators to include Canada in their itineraries. Led by the team in Japan under Maureen Riley, the entire CTC Asia Team dedicated themselves to the success of this years event.

The trade action unfolded over five days (15-19 October) at the Ritz-Carlton in Osaka, Japan. The Showcase started with briefings by market experts who came from the four nations. With over 250 buyers, 145 reps from 87 seller companies from across the country, the Canadian tourism industry was hosted the show with great zeal.

With an efficient four-nation format, Showcase Canada-Asia has become a must-attend part of many Canadian sellers’ and international buyers’ marketing & sales plans. The success of the show proves that nothing beats a one-on-one meeting to learn about new travel experiences, build one’s sales network or contract business, even in this digital age.

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