SpiceJet, Jet Airways top India’s Most Reputable Domestic Private Airlines list: BlueBytes
Singapore Airlines and Etihad Most Reputed Among International Airlines
When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ranks first. SpiceJet leads in Domestic Private Airlines followed by Jet Airways with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader. Emirates Brand Rep Score was 27% lower than Etihad. BlueBytes in association with TRA Research, released ‘India’s Most Reputed (sic*) Aviation Brands 2016’- the first in the Reputed (sic*) series, and is set to launch a monthly report hereon on different sectors. The study evaluates brand’s Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.
“Reputation is a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid Reputation alone can be the distinguishing feature for Indian Aviation players to stand out from the clutter of the competition,”said Pooja Kaura, Chief Spokesperson for India’s Most Reputed (sic*) Brands.
(*The word “reputable” is often mistakenly substituted with “reputed” in Indian parlance. – Ed.)
INDIA’S MOST REPUTABLE BRANDS LISTING
Government Airline Reputation
Domestic Private Airlines Reputation
International Private Airlines Reputation