Taj Hotels Resorts To Promote Sri Lanka Tourism


Taj Hotels Resorts and Palaces has associated with Sri Lanka Tourism with the aim of showcasing Sri Lanka as an island of new found freedom; a place where the visitor can experience everything under the sun. Sri Lanka Tourism’s aim with “Refreshingly Sri Lanka – Visit 2011” campaign was to amalgamate domestic and international markets alike into one cohesive platform to promote Sri Lanka. All promotional activities and events in the next couple of years will be aimed at achieving the target number of 2.6 million tourists by 2016.

With two owned properties (Taj Samudra, Colombo & Vivanta by Taj Bentota) and one managed property (The Gateway Hotel, Airport Garden Colombo) the Taj Group is upbeat about its prospects in Sri Lanka. In fact, Sri Lanka is now the only other destination outside of India where three of the group’s four brands are present.With this new branding, Sri Lanka tourism promoted eight segments encapsulating eight wonderful experiences which a tourist can enjoy within eight days such as: Pristine, Heritage, Bliss, Thrills, Festivities, Essence, Scenic Beauty and Wild Life. These eight experiences were further stretched into twelve sub-themes to promote each month of 2011, including beaches, sports & adventure, MICE, people & culture, religious tourism, weddings & honeymoons, body & mind wellness, heritage, nature & wildlife, community & education, culinary and shopping and entertainment.

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