Thomas Cook Announces Strategic Partnership With The Launch Of Love Trails

Thomas Cook in India has announced a strategic partnership with Matrimony Bazaar (a division of which manages brands such as BharatMatrimony), to tap India’s wedding/honeymoon segment by offering end-to-end honeymoon packages, in a pan India roll out commencing with the Chennai market.

Commenting on the strategic partnership and launch of Love Trails, Mr. Rajeev Kale – President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd. said, “The romantic leisure travel segment is witnessing exponential growth with Indian couples expressing increasing appetite for fresh, new and off-beat locales with engaging itineraries. Our Love Trails packages are aimed at leveraging this high growth opportune segment- be it honeymooners, India’s DINKS, Empty Nesters or Gen-S.”

He added, “Our partnership with Matrimony Bazaar provides us a captive base of target customers; our travel experts extending their valuable guidance to ensure smooth execution of our personalised honeymoon packages.”

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