Cevico Group to venture into India with EUR 100,000 by end of 2013

cevico_LOGOAccording to news reports, Cevico Group, one of the major wine systems in Italy, will enter the Indian market with an investment of EUR 100,000 by the end of this year. The Group is bringing in four new products—Merlot Sangiovese Rubicone IGT and Trebbiano Chardonnay Rubicone IGT under the brand name E’got; and two under the brand name Golden Sparrow, which consists of red and white wine.

Talking to Hospitality Biz, Francesco Paganelli, Export Manager, Guppo Cevico, said, “We have 18 wineries under our belt. We want to offer great value proposition in terms of quality and price. Basically, we want to offer value for money. We are not here for sale. We have medium-type marketing plans where we try to deliver a good tasting wine. We want to let people judge our product that blends well with Indian food and is very light to drink.”

Talking about the growth and challenges faced by the Group, Paganelli said, “India is growing fast and so is its wine market, but it’s getting costlier day by day. The taxes here are increasing at fast rate, which can be a problem for brands like us. In Italy, wine is tax-free and cheaper than in India.”

Cevico Group is the second largest wine manufacture in Italy. It is a large cooperative in Romagna, with connections to other regions. Its cellars receive grapes from 4,500 associated winegrowers, who cultivate 6,700 hectares of vineyards producing around 1.4 million tonnes of grapes. The grapes are vinified in 21 factories belonging to two base cooperatives—Le Romagnole and Cantina dei Colli Romagnoli. A large proportion of these wines are packaged in two major bottling facilities owned by the Consortium (Lugo and Forlì) and a third supporting facility (Rimini). The most common varieties are Trebbiano Romagnolo, Sangiovese, Pignoletto, Chardonnay, Merlot, Albana, Cabernet Sauvignon.

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