Delhi Duty Free, India’s largest duty free retail operator at T3, Delhi’s IGI airport, launched a contest on Facebook for its fans, where participant’s knowledge on various brands will be tested. The contest is first-of-its-kind in in entire duty free business of ISC region and even in global travel retail.
Titled ‘World Traveller Contest’, the application challenges participants with various questions related to the brands available at DDFS someway or the other. The contest is open for all and would be valid till 31st Dec, 2012 with many exciting prizes such as smartphones and a trip to Macau on offer.
“In today’s day & age, it’s imperative for any brand to be present on a two-way communication platform and network with one’s customers. The entire DDFS effort through this social media has paid rich returns in terms of reaching out to our customers influencing their choices & brand recall, establishing relationships beyond retail transaction and driving overall brand growth in the most cost effective manner with focused measurability” said DDFS spokesperson.