IHG Rewards Club Announces “Big Win” Hotel Promotion

IHG newInterContinental Hotels Group (IHG) is going to kick off 2014 by offering loyal IHG Rewards Club members more turns to earn free travel through the next division of its hotel rewards promotion, “The Big Win.” This promotion provides each loyal guest with an individually customized set of offers. Members can earn IHG Rewards Club points or airline miles when they stay at any IHG branded hotel between January 1,2014 to April 30, 2014 after registration.

Jim Sprigg, director, Database Marketing & CRM Solutions, IHG said, “We have found that introducing tailored offers through “The Big Win” has been beneficial for both our guests and our hotels. So, this January, we are launching a new and improved version of ”The Big Win” promotion based on guest feedback, with offers that are even more relevant and appealing to diverse types of guests who are loyal to the IHG family of hotel brands, including select offers with a greater focus on our individual hotel brands.”

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