The current unfavourable weather conditions in the US and the recent chaos in Bangkok has crashed the year end plans of many Indian tourists. Online travel companies are attracting travelers with discounts and goodies on domestic tours.
Some online travel companies like Yatra.com are offering a flat 33 per cent off on hotel bookings for a short period. This year travel statistics show that there has been a 10 per cent increase in domestic travel driving it up to 79 per cent. Travel companies are trying to motivate online hotel bookings, as the margins in airfare are low.
In keeping with the industry estimates, the cost of air travel for winter bookings is 20 per cent higher this year. Sharat Dhall, President, Yatra.com said “This is also a function of the economic sentiment. The rupee depreciation has made many people choose domestic destinations. People are trying to get affordable accommodation to meet their travel budgets.”
Nonetheless, a Make My Trip study has denoted a 10 per cent soar in hotel fares in locations such as Udaipur, Jaisalmer, Goa where travel market leaps in winter. In these places, a majority of hotels are seeing a high appeal but there aren’t any discounts. Pradeep Kalra, senior vice-president (sales and marketing), of Sarovar Hotels said, “Domestic demand is buoyant and growing compared to last year. We can attribute it partly to the fact that overseas vacations and celebrations have become expensive due to devaluation in the rupee and partly to the young generation which believes in the earn-and-burn concept.”
However, hotel groups such as Starwood are tearing ahead with global campaigns. These hotel chains offer discounts on MasterCard bookings though there are no grand deals available. While some hotels are offering value add-ons and streaming food promotions to stir demand. This year, top domestic destinations include Goa, Kerala and the Andaman & Nicobar islands. For outbound travel destinations places like Dubai and South East Asia are more favored.
Reproduced from Business Standard