Marriott Plans to Expand in Asia

Marriott has announced its plans to double its hotel outlets in Asia, mostly in China. The company also stated to have 260 hotels open in Asia by 2016, expanding its China-based hotels from 60 to 125 and covering nearly 75% of Chinese provinces.

Hotels in the pipeline will range from Marriott’s luxury Ritz-Carlton and JW Marriott brands to its Marriott resorts and lower-end Courtyard brand.

Marriott’s expansion is an attempt to attract the growing number of Chinese tourists who are traveling at home and abroad. In the first week of October, a peak travel period each year due to China’s national holidays, national tourist sites recorded 34.2 million tourists this year, an increase of 21%, from the year earlier, according to China’s National Tourism Administration.

Despite the growth in travelers, China is facing a hotel glut as the world’s largest hotel companies have been expanding rapidly across the country.

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