Rotana to debut in India

rotanaAccording to news reports, Abu Dhabi-based hospitality group Rotana, which derives its name from a rare date variety, is expected to soon announce its India entry. The company plans to operate 20 properties in India in the next 10 years. Over the next three years, the company would spend significantly in India on marketing, sales and brand building activities.

“We are entering at a time when the market has slowed down but the long term story of India outweighs the short term challenges,” said Aman Aditya Sachdev, senior vice president.

The company set up its India office in June last year, in a departure from its global strategy of setting up offices only when the properties are signed up. Rotana will debut in India with its flagship brand Rotana in the upscale category and hotel apartment chain Arjaan. The company will also introduce its brand Centro in the mid-market category in India. “In Dubai, the RevPAR had dropped by almost 30 per cent but things have started picking up and by the end of this year, we should be back to normal,” the report quoted Sachdev saying.

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