According to news reports, The Leela Palaces, Hotels and Resorts has unveiled a new brand identity, including a new logo and a revamped website, designed to express the brand’s transformation over the last 25 years, stated a release. A comprehensive plan will guide the transition of the new identity at existing and upcoming properties, which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities.
The new brand identity is a result of a great collaboration with internationally renowned branding experts, Landor Associates, Paris; an acclaimed digital firm for Fortune 500 companies, Rare Medium, Atlanta, US; and a master Indian calligrapher, Satya Rajpurohit.
The innovative change marks a highpoint for the Group, which in a short span of time, has evolved from one hotel on the outskirts of Mumbai, into a network of eight award-winning properties in prime destinations across the country. The Group plans to double its portfolio in four years, adding four new luxury hotels and two branded Leela Residences to its portfolio.